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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Most email marketers utilize behavior analysis. The diverse use of data analytics in email marketing.

Marketing 128
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The Evolution of Access Management in IAM

CDW Research Hub

B2B access management. Just as importantly, it provides access to your customer behaviors through data collection while customers interact with those sites. B2B access management. Today, B2B IAM enables and supports initiatives to better connect B2B customer systems and supply chain services. Single Sign-on (SSO).

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Spear phishing vs. phishing: what’s the difference?

IBM Big Data Hub

The phishing scam made news not only because of its sophistication—with one expert calling it “one of the more sophisticated long-form hacks in history”—but also because of Twilio’s unique position as a B2B company, servicing many other tech companies.

B2B 97