datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 1) Web Analytics Report. How do you know that? If you are doing things in the right way, should you do more of it? click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Sisense

JUNE 7, 2021

When companies put their data to work by infusing analytics into daily tasks and business operations, they can gain critical visibility into what produces results and what doesn’t. According to a recent survey from Talend, only 48% of sales and marketing executives use data and analytics to make decisions. Sales dashboard examples.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. Let's go. Ladders of Awesomeness #wth. Why do I say irritating?

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? and tell you what are the best key performance indicators (metrics) for them. The metrics you elevate to Key Performance Indicators rarely stay there forever – that would be suicide.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

JULY 22, 2013

Or, if you prefer, picking the wrong key performance indicators. Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. It does not stop at getting the first B2B contract. Why did the company have such a poor paid search strategy? Go, win big.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. It is one complete representation of performance, usually illustrated in a table or a graph.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. "Micro-Outcome Goal": Key Events. Let's back up.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill!

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161