Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Finance B2B Reporting 123

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are entire analytics interfaces dedicated exclusively to SaaS companies.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. Choose the right metrics. What Is A Social Media Report? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Bottom line: You need a mature people analytics program to really impact business outcomes. Evolve to correlate data across systems.

People Analytics 85

People Analytics Analytics Metrics Digital Transformation 85

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 145

Marketing B2B Strategy Statistics 145

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. Show how the organization is innovating products and services , and metrics like refresh rates that are less than three years old.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Metrics 147

Metrics Marketing Optimization Modeling 147

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics B2B ROI 67

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. We’ll also continue with advancements in distribution management, the metering ecosystem, and consumer data analytics.” million consumers.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

IT 139

IT Measurement Marketing Metrics 139

bridgei2i

JULY 8, 2020

Effectiveness, which is, how can any form of digital information help us drive business metrics. Very critical long-term business metrics: How can digital contextual interventions impact effectiveness of these business metrics? Toplines, cost lines, profitability, productivity, or any combination thereof. Tune in to know more!

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? So, do you think there’s going to be more investment in sales analytics programs?

Sales 93

Sales Enterprise B2B Digital Transformation 93

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Modeling 162

Modeling Optimization Marketing Interactive 162

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 104

Data Warehouse Data-driven Machine Learning B2B 104

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. To speed up the self-service analytics and foster innovation based on data, a solution was needed to provide ways to allow any team to create data products on their own in a decentralized manner.

Data Lake 103

Data Lake Data Warehouse Data-driven B2B 103

Occam's Razor

DECEMBER 8, 2017

Now, let’s talk analytics and accountability. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales. Better than Reach and Brand Lift metrics?

Broadcasting 123

Broadcasting Measurement Sales Marketing 123

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 95

Optimization B2B Data Quality Sales 95

datapine

JUNE 22, 2022

As we mention in our guide on KPIs vs metrics , not everything that can be measured needs to be measured, therefore, there are some steps you need to follow in order to avoid distracting your analysis with too many KPIs. The SUM is a metric that tracks the percentage of spending that is actively managed by the procurement manager.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

AWS Big Data

JUNE 12, 2024

OpenSearch Service is a fully managed, open source search and analytics engine that helps you with ingesting, searching, and analyzing large datasets quickly and efficiently. This dataset contains transaction data from a software as a service (SaaS) company selling sales and marketing software to other companies (B2B).

Dashboards 109

Dashboards Visualization Sales IoT 109

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. How is procurement linking stakeholders’ needs with the suppliers who can deliver the right capabilities? How are teams organized to align with key objectives?

B2B 86

B2B KPI Measurement Optimization 86

CIO Business Intelligence

FEBRUARY 20, 2023

Candidates must then successfully pass the Salesforce B2B Solution Architect exam, which tests their ability to architect and drive multicloud B2B solutions that deliver business value for the customer. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 87

Consulting B2B Sales Cost-Benefit 87

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. – In the webinar and Leadership Vision deck for Data and Analytics we called out AI engineering as a big trend. I would take a look at our Top Trends for Data and Analytics 2021 for additional AI, ML and related trends.

Analytics 64

Analytics Measurement Data-driven Modeling 64

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? So, do you think there’s going to be more investment in sales analytics programs?

Sales 52

Sales Enterprise B2B Digital Transformation 52

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics.

Marketing 52

Marketing Dashboards Advertising ROI 52

AWS Big Data

APRIL 19, 2023

With the right analytics approach, this is possible. In this post, we look at three key challenges that customers face with growing data and how a modern data warehouse and analytics system like Amazon Redshift can meet these challenges across industries and segments. Take the case of mobile gaming company Playrix.

Data Warehouse 59

Data Warehouse Data Lake Unstructured Data Optimization 59

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. And I think, as I keep telling people that, you know, I’m on my second or on my third innings, I think this new journey of getting to know, the digitization, and these AI ML analytics is even more interesting. Venkat: Excellent.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Metrics 143

Metrics Reporting Analytics Marketing 143