CIO Business Intelligence

SEPTEMBER 11, 2024

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. A native integration with Oracle Analytics Cloud will help enterprises’ marketing teams to get insights and enhance the decision-making process, Oracle said.

B2B 145

B2B Sales Enterprise Manufacturing 145

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Not convinced? Just ask marketers.

Marketing 144

Marketing Data Analytics Analytics B2B 144

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. One option is to use data analytics to improve your LinkedIn Ads targeting. It is well known that LinkedIn is built on big data.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

Smart Data Collective

NOVEMBER 18, 2021

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. Don’t Forget to Use Data Analytics to Improve Customer Retention. Elevate Shopping Experiences.

Data Strategy 138

Data Strategy B2B Strategy Big Data 138

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

SEPTEMBER 30, 2021

Big data and the artificial intelligence technologies used to leverage it can go beyond market predictions, and you can use data to improve working processes and optimize your return on investment (ROI). Typically, finance and retail sectors face challenges in optimizing their ROI. How virtual card numbers impact B2B payments.

Big Data 139

Big Data B2B ROI Cost-Benefit 139

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. When you search for them, if you find them, you end up on sub-optimal landing pages. The Google Small Business page on Facebook is an example of a B2B strategy. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This content includes product descriptions, images, videos and even interactive experiences.

B2B 64

B2B Interactive Optimization Data-driven 64

Smart Data Collective

APRIL 7, 2022

There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendations.

B2B 128

B2B Big Data Sales Cost-Benefit 128

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

Smart Data Collective

NOVEMBER 20, 2022

To develop effective and optimized strategies in this ever-changing marketplace, a smart marketer needs to know how to leverage technology. Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more.

Big Data 144

Big Data Sales Marketing B2B 144

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are entire analytics interfaces dedicated exclusively to SaaS companies.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

AWS Big Data

NOVEMBER 29, 2023

Since then, customer demands for better scale, higher throughput, and agility in handling a wide variety of changing, but increasingly business critical analytics and machine learning use cases has exploded, and we have been keeping pace. Let’s dive into the highlights.

Data Warehouse 112

Data Warehouse Analytics Data Lake Machine Learning 112

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Finance B2B Reporting 123

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. This notion is not only important for SaaS companies but also in the B2C area such as online shops.

Dashboards 176

Dashboards Metrics B2B Visualization 176

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. 1: Figure out the optimal career path for you. Why before what.

Analytics 126

Analytics Consulting Statistics Marketing 126

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 95

Optimization B2B Data Quality Sales 95

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? If you are a B2B company, checkout Cisco's social efforts. YouTube is magnificent. YouTube is amazing.

Marketing 151

Marketing Analytics Advertising Measurement 151

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy. What is SEO?

Marketing 145

Marketing B2B Strategy Statistics 145

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Modeling 162

Modeling Optimization Marketing Interactive 162

bridgei2i

FEBRUARY 21, 2020

As technology innovates year after year, AI-powered analytics has likewise evolved, while keeping a decade-long marathon-paced trend in popularity. In fact, statistics from Maryville University on Business Data Analytics predict that the US market will be valued at more than $95 billion by the end of this year. Fascinated by IoT?

IoT 83

IoT Analytics Deep Learning B2B 83

Cloudera

OCTOBER 19, 2022

However, while the promise of the cloud remains essential — not just for data workloads but also for network virtualisation and B2B offerings — the sheer volume and scale of data in the industry require careful management of the “journey to the cloud.”. Learn more and hear about some cool customer examples on our telco page. .

Optimization 78

Optimization Data Architecture Data Governance Digital Transformation 78

CIO Business Intelligence

FEBRUARY 15, 2024

Today, those efforts are coming to fruition, positioning Henkel among the leading wave of companies adopting generative AI to not only optimize its businesses, but use it as a core building block of its strategic vision for the future.

B2B 138

B2B Machine Learning Optimization Software 138

Sisense

NOVEMBER 5, 2020

It will also give you access to advanced technologies like predictive analytics, which can help you get ahead of trends, alert you to staffing issues, skill gaps, and market fluctuations, and provide guidance in an uncertain world. Bottom line: You need a mature people analytics program to really impact business outcomes. That’s right!

People Analytics 85

People Analytics Analytics Metrics Digital Transformation 85

datapine

FEBRUARY 4, 2020

This first monthly marketing report below provides you with a broader feeling of how your marketing campaigns are performing based on web analytics – even though, as we said, it can take too long to spot problems and adjust. 1) Web Analytics Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MARCH 2, 2023

Additionally, businesses that combine automation with AI will be able to make faster decisions, optimize business processes, and drive higher rates of efficiencies, says Subramani Elumalai, VP of application management services delivery at Capgemini. Other CIOs concur that the business is the central consideration for automation efforts.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. To speed up the self-service analytics and foster innovation based on data, a solution was needed to provide ways to allow any team to create data products on their own in a decentralized manner.

Data Lake 103

Data Lake Data Warehouse Data-driven B2B 103

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Step 1: Optimal Metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View. Image Source: [link].

Sales 67

Sales Analytics B2B ROI 67

Smart Data Collective

MARCH 24, 2020

Every business should look for ways to monetize big data and use it to optimize your business model. One poll found that 53% of businesses were using big data analytics in 2017. Another poll found 71% of B2B companies use personalization. Big data is changing the direction of our economy in unprecedented ways.

Big Data 142

Big Data B2B Data mining Sales 142

AWS Big Data

FEBRUARY 20, 2024

The primary challenge businesses face with near-real-time analytics is getting the data prepared for analytics in a timely manner, which can often take days. The consequence of delays in your organization’s analytics workflow can be costly. The following diagram illustrates the solution architecture.

Visualization 113

Visualization Cost-Benefit Optimization B2B 113

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 104

Data Warehouse Data-driven Machine Learning B2B 104