Smart Data Collective

SEPTEMBER 30, 2021

Big data and the artificial intelligence technologies used to leverage it can go beyond market predictions, and you can use data to improve working processes and optimize your return on investment (ROI). In this post, we’ll explore how organizations can leverage big data and AI instruments to improve their ROI. What are Virtual cards?

Big Data 139

Big Data B2B ROI Cost-Benefit 139

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. One option is to use data analytics to improve your LinkedIn Ads targeting. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The brand and performance ROI to the company is clear and direct. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? This hurts.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. However, there are some other benefits of using data analytics that don’t get quite as much attention. However, there are some other benefits of using data analytics that don’t get quite as much attention. Define Your Objectives.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Finance B2B Reporting 123

CIO Business Intelligence

SEPTEMBER 23, 2024

Thought leadership can generate tangible ROI In professional services and the technology industry, it’s well known that thought leadership can help brands command a higher premium in the market. Also show how AI and analytics are being infused into those products and services, or how they’re being moved from one-offs to annuity revenues.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

NOVEMBER 29, 2023

Since then, customer demands for better scale, higher throughput, and agility in handling a wide variety of changing, but increasingly business critical analytics and machine learning use cases has exploded, and we have been keeping pace. Let’s dive into the highlights.

Data Warehouse 113

Data Warehouse Analytics Data Lake Machine Learning 113

Smart Data Collective

APRIL 4, 2021

Companies have found that big data can significantly improve the ROI of modern marketing campaigns. In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. Reports and Analytics. What is a CRM anyway?

Data-driven 104

Data-driven Marketing B2B Big Data 104

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

CIO Business Intelligence

MAY 13, 2024

That move, in turn, boosts the company’s automation, analytics, and artificial intelligence goals by delivering the high-quality data that those technologies crave — thereby improving both decision-making capabilities and user experiences. To do that, Bilker and his IT team are bringing its disparate data sets together in a data lakehouse.

IT 131

IT Digital Transformation ROI Strategy 131

Cloudera

MAY 13, 2024

Businesses today face unique challenges, whether it’s with hybrid cloud, AI, data analytics, or all of the above. Delivering solutions that can address those challenges effectively requires a robust ecosystem of partnerships.

B2B 96

B2B Marketing ROI Management 96

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. 1) Web Analytics Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

JANUARY 30, 2023

Consider your return on investment (ROI) when adjusting—factor in all potential variables. They can also use predictive analytics to gauge changes based on seasonal patterns to predict traffic patterns and the number of clicks they will get on future months. This misalignment means it’s time for you to adjust your actions.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52

B2B Sales ROI Marketing 52

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” Analytics is the answer here. Better ROI on marketing activities. or “That was a great experience.” Smart bots for common FAQs. Fewer calls. Stronger loyalty.

Big Data 97

Big Data Cost-Benefit B2B Sales 97

Smarten

AUGUST 25, 2022

But the useful life of a software solution and the breadth and depth of its overall value can often fall short of expectations for return on investment (ROI) and total cost of ownership (TCO). ‘By Analytics are embedded via APIs for a seamless, scalable approach to analytics without a lengthy integration or implementation process.

B2B 52

B2B ROI Software Cost-Benefit 52

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Let’s see how this can be done in our example.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. This is where data analytics is going to come in handy. Companies spent $2.8

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smarten

DECEMBER 13, 2022

As businesses plan for data democratization, it is important to include a strategy to ensure that business users will accept augmented analytics solutions and adapt to the new Citizen Data Scientist role. So, how does your business ensure that adoption of analytics will be successful? Reduce customer churn. Improve customer retention.

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. – In the webinar and Leadership Vision deck for Data and Analytics we called out AI engineering as a big trend. I would take a look at our Top Trends for Data and Analytics 2021 for additional AI, ML and related trends.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Jedox

APRIL 23, 2020

Sales Performance Management (SPM) is defined as a set of operational and analytical process to help align selling resources with business priorities. Data-driven analytics to speed up decisions and actions. There are a handful of niche SPM software products available on the market, most have been around for more than a decade.

Sales 52

Sales Management B2B Dashboards 52

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Alation

JANUARY 11, 2022

Organizations today are eager to solve their data governance, analytics, digital transformation, and other data challenges, and Alation can clearly help. Customer references are always a great resource for salespeople, especially in B2B enterprise sales. Let Happy Customers Sell It for You.

Sales 52

Sales Software B2B Marketing 52

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. And I think, as I keep telling people that, you know, I’m on my second or on my third innings, I think this new journey of getting to know, the digitization, and these AI ML analytics is even more interesting. Venkat: Excellent.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Bonus: Are you tracking all the goals in your web analytics tool? Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. I mention CPG because of all other types of businesses in the world they should have something interesting to say! Don't stop there. Good question.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. Doing anything on the web without a Web Analytics Measurement Model. Life is a lot more complex (and sexy!).

Marketing 127

Marketing Metrics Measurement Testing 127