Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Most email marketers utilize behavior analysis. The diverse use of data analytics in email marketing.

Marketing 127

Marketing Optimization Data Analytics Analytics 127

Rocket-Powered Data Science

AUGUST 22, 2021

Other data sources include purchase patterns, online reviews, online shopping behavior analytics, and call center analytics. As good as these data analytics have been, collecting data and then performing pattern-detection and pattern-recognition analytics can be taken so much further now with AI-enabled customer interactions.

Data-driven 277

Data-driven Interactive Behavioral Analytics Machine Learning 277

Smart Data Collective

JUNE 16, 2022

The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. Keep reading to learn more about using analytics to optimize your website.

Analytics 106

Analytics Visualization Testing Analytics Technologies 106

bridgei2i

JULY 14, 2021

Four Reasons Why Retail Analytics Solutions Are Important. The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Customer Behavior Analytics.

Analytics 52

Analytics Behavioral Analytics Forecasting Sales 52

Smart Data Collective

FEBRUARY 20, 2022

Does DAM need a user behavior analytics (UBA) module? Do database activity monitoring systems need user behavior analytics features? There are several recommendations for optimizing the costs of maintaining a DAM system. How can database activity monitoring (DAM) tools help avoid these threats?

Behavioral Analytics 124

Behavioral Analytics Risk Machine Learning Interactive 124

Smart Data Collective

APRIL 18, 2019

Everyone wants to leverage machine learning, behavior analytics, and AI so IT teams can “up the ante” against attackers. The reality is that “AI solutions” today are based more in machine learning and behavior analytics , which does NOT equate to higher levels of human intelligence and complex decision making.

Behavioral Analytics 78

Behavioral Analytics Advertising Uncertainty Machine Learning 78

CIO Business Intelligence

MAY 20, 2024

From AI and data analytics, to customer and employee experience, here’s a look at strategic areas and initiatives IT leaders expect to spend more time on this year, according to the State of the CIO. A mix of IT mainstays and business differentiators, these “top-of-mind” projects hint at where IT is headed in years ahead.

IT 142

IT Risk Management Machine Learning Risk 142