David Menninger's Analyst Perspectives

DECEMBER 31, 2024

This integration not only streamlines business processes but also fosters improved customer engagement through personalized experiences. Enhanced analytics driven by AI can identify patterns and trends, allowing enterprises to better predict future business needs.

Cost-Benefit 130

Cost-Benefit Data-driven Enterprise Business Objectives 130

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 151

Analytics Slice and Dice KPI Metrics 151

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. See how their understanding can lead to massive business benefits.

Data Analytics 111

Data Analytics Analytics Big Data Sales 111

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. Here is what each step in the process helps accomplish: Step one is to force us to identify the business objectives upfront and set the broadest parameters for the work we are doing. Step two is to identify crisp goals for each business objective.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Rocket-Powered Data Science

JUNE 17, 2022

Observability is a business strategy: what you monitor, why you monitor it, what you intend to learn from it, how it will be used, and how it will contribute to business objectives and mission success. log analytics and anomaly detection) across distributed data sources and diverse enterprise IT infrastructure resources.

Machine Learning 238

Machine Learning Recreation/Entertainment Risk Business Objectives 238

Smarten

NOVEMBER 19, 2018

The process of predictive analytics has come far in the past decade. Today’s self-serve predictive analytics and forecasting tools are designed to support business users and data analysts alike. What is Predictive Analytics? Can Predictive Analytics Help You Achieve Business Objectives?

Business Objectives 40

Business Objectives Predictive Analytics Analytics Forecasting 40

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. If you have Web Analytics 2.0

Analytics 124

Analytics Key Performance Indicator Metrics Measurement 124

Rocket-Powered Data Science

JULY 6, 2021

Another example was in new data-driven cybersecurity practices introduced by the COVID pandemic, including behavior biometrics (or biometric analytics), which were driven strongly by the global “work from home” transition, where many insecurities in networks, data-sharing, and collaboration / communication tools have been exposed.

Machine Learning 279

Machine Learning Data-driven Deep Learning IoT 279

CIO Business Intelligence

DECEMBER 10, 2024

Instead, CIOs must partner with CMOs and other business leaders to help quantify where gen AI can drive other strategic impacts especially those directly connected to the bottom line. Compounding these data segments results in smarter recommendations with lead scoring, sales forecasting, churn prediction, and better analytics.

Sales 143

Sales Metrics Data-driven Measurement 143

AWS Big Data

AUGUST 6, 2024

Online Analytical Processing (OLAP) is crucial in modern data-driven apps, acting as an abstraction layer connecting raw data to users for efficient analysis. It organizes data into user-friendly structures, aligning with shared business definitions, ensuring users can analyze data with ease despite changes.

OLAP 101

OLAP Analytics Visualization Dashboards 101

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Metrics Measurement Marketing 105

AWS Big Data

AUGUST 9, 2024

With the ever-increasing volume of data available, Dafiti faces the challenge of effectively managing and extracting valuable insights from this vast pool of information to gain a competitive edge and make data-driven decisions that align with company business objectives.

Data Lake 110

Data Lake Analytics Data Warehouse Data-driven 110

Cloudera

OCTOBER 30, 2023

Agility, innovation, and time-to-value are the key differentiators cloud service providers (CSP) claim to help organizations speed up digital transformation projects and business objectives. Cloudera FinOps Capabilities CDP is a cloud-native platform helping companies accelerate cloud adoption to run their data and analytics workloads.

Analytics 79

Analytics Cost-Benefit ROI Business Objectives 79

Rocket-Powered Data Science

FEBRUARY 15, 2023

First, don’t do something just because everyone else is doing it – there needs to be a valid business reason for your organization to be doing it, at the very least because you will need to explain it objectively to your stakeholders (employees, investors, clients).

Strategy 290

Strategy Experimentation Uncertainty Machine Learning 290

AWS Big Data

AUGUST 27, 2024

In today’s ever-evolving business landscape, organizations must harness and act on data to fuel analytics, generate insights, and make informed decisions to deliver exceptional customer experiences. This integration empowers organizations to break down data silos, accelerate analytics, and drive more agile customer-centric strategies.

Data Lake 103

Data Lake Analytics Data-driven Management 103

AWS Big Data

SEPTEMBER 12, 2024

As businesses continue to prioritize data-driven decision-making, Zero Copy data sharing will play a crucial role in unlocking the full potential of customer data across platforms. This integration empowers organizations to break down data silos, accelerate analytics, and drive more agile customer-centric strategies.

Data Lake 107

Data Lake Analytics Data-driven Data Strategy 107

datapine

JULY 17, 2019

Moreover, within just five years, the number of smart connected devices in the world will amount to more than 22 billion – all of which will produce colossal sets of collectible, curatable, and analyzable data, claimed IoT Analytics in their industry report. Let’s start by considering what KPIs are and what they mean in a business context.

KPI 223

KPI Reporting Key Performance Indicator Dashboards 223

CIO Business Intelligence

MARCH 19, 2025

The time has come for data leaders to move beyond traditional governance and analytics sustainability is the next frontier for CDOs, and the opportunity to lead is now. If sustainability-related data projects fail to demonstrate a clear financial impact, they risk being deprioritized in favor of more immediate business concerns.

IT 59

IT Data Governance Data-driven Metrics 59

Sisense

OCTOBER 27, 2020

Given that the average enterprise company now has 15-19 HR systems feeding it information and 85% of leaders say that people analytics are very important to the future of HR, this clearly has to change! The HR analytics continuum. Operational analytics. Strategic analytics. Transformational analytics.

People Analytics 74

People Analytics Analytics Cost-Benefit Key Performance Indicator 74

CIO Business Intelligence

JUNE 4, 2024

While artificial intelligence is a key focus at SAP’s user conference, Sapphire, this year, the company has announced that it is also enhancing its Business Technology Platform — application development and automation, data and analytics, integration, and AI capabilities — by adding features to extend its components’ functionality.

IT 122

IT Data Governance Business Objectives Visualization 122

Sisense

FEBRUARY 18, 2021

Sadly, many companies are stuck using outmoded analytics that give them static, historical reports that only describe what has already happened and are useless in planning for the future. Predictions like those, indeed predictive analytics itself, rely on a deep understanding of the past and present, expressed by data.

Predictive Analytics 66

Predictive Analytics Business Intelligence Analytics Manufacturing 66

CIO Business Intelligence

APRIL 12, 2021

Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 Unfortunately, analytics initiatives seldom do nearly as well when it comes to stakeholder satisfaction. 1 tech initiative expected to drive IT investment.

Data Analytics 52

Data Analytics Analytics Business Objectives Business Analytics 52

datapine

DECEMBER 11, 2019

Some examples are healthcare analytics software, retail analytics , or modern logistics analytics. Vertical SaaS also provides the following benefits: Customer intelligence: Enables businesses to obtain industry-specific customer data and intelligence, which plays a critical role in gaining customer-focused insights.

Software 314

Software Cost-Benefit Data-driven Data Processing 314

Birst BI

OCTOBER 30, 2018

Fortunately, advances in analytic technology have made the ability to see reliably into the future a reality. Business applications & the birth of BI. Since the dawn of business applications, the fundamental purpose of these applications has been to increase the efficiency of business processes.

Predictive Analytics 73

Predictive Analytics Descriptive Analytics Analytics Metrics 73

datapine

FEBRUARY 9, 2024

With this in mind, let’s review five best practices for choosing and using KPIs in your business. Think of your business goals Many industries use KPI management solutions to isolate their strongest indicators, such as in the field of retail analytics. KPIs are strategic indicators directly linked to business objectives.

KPI 221

KPI Management Key Performance Indicator Measurement 221

BizAcuity

NOVEMBER 13, 2024

Beyond mere data collection, BI consulting helps businesses create a cohesive data strategy that aligns with organizational goals. This approach involves everything from identifying key metrics to implementing analytics systems and designing dashboards.

Consulting 52

Consulting Data-driven Cost-Benefit Business Intelligence 52

CIO Business Intelligence

AUGUST 23, 2022

Organizations should embrace value-based decision making that focuses on the business objectives and that benefits for the various stakeholders (technology, operations, procurement, finance, security, data analytics, environment, etc.) The traditional method of purchasing based on price and product features is outdated.

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

Aryng

JUNE 3, 2022

Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving.

Analytics 52

Analytics Business Objectives Metrics Data Collection 52

AWS Big Data

MARCH 7, 2023

This post provides guidance on how to build scalable analytical solutions for gaming industry use cases using Amazon Redshift Serverless. The following diagram is a conceptual analytics data hub reference architecture. This reference architecture partly combines a data hub and data lake to enable comprehensive analytics services.

Analytics 86

Analytics Data Warehouse Data Lake Metadata 86

TDAN

MAY 15, 2024

In discussions with data management professionals, conversations often veer toward the technical intricacies of migration to the cloud or algorithm optimization, overshadowing the core business objectives that originally spurred these initiatives.

Business Objectives 52

Business Objectives Analytics Metrics Optimization 52

Smart Data Collective

SEPTEMBER 15, 2021

It may consist of several components for different purposes, such as software for real-time processing, data manipulation and real-time data analytics. Responding immediately in an effective manner to eliminate risks is possible for a company when it performs real-time data analytics. Boost Business Operation Agility.

IoT 134

IoT Business Objectives Manufacturing Software 134

Andrew White

NOVEMBER 1, 2019

Only 3 years ago (see Data and Analytics Strategies Need More-Concrete Metrics of Success ) where we reviewed all the data strategies we had seen in the previous couple of years and less than 15% of them had concrete measurable outcomes. That was Business Objects. The article reflects a lot of what we have seen over the years.

Strategy 56

Strategy Analytics Data-driven Data Strategy 56

Smarten

APRIL 10, 2023

Leverage Enterprise Investments for Predictive Analytics and Gain Numerous Advantages! Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Why the focus on predictive analytics? It’s simple!

Predictive Analytics 52

Predictive Analytics Predictive Modeling Analytics Prescriptive Analytics 52

Smart Data Collective

NOVEMBER 29, 2021

Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. One of the most important benefits of data analytics has been in implementing email marketing strategies. They can also optimize their email marketing strategies with sophisticated data analytics interfaces.

Data-driven 134

Data-driven Marketing Big Data Sales 134

IBM Big Data Hub

NOVEMBER 2, 2022

In doing so, they are putting their data to work to better meet their business objectives. Most recently we held an event at the IBM Data and AI Forum in Germany ( available on demand here ) where we shared the latest news in our business analytics portfolio. IBM Planning Analytics as-a-Service on AWS.

Data-driven 60

Data-driven Business Analytics Analytics Forecasting 60

Smart Data Collective

DECEMBER 18, 2020

Some know how to filter this data, process it, and use it to cultivate their business. If you never dealt with data before, don’t worry, you have numerous data analytics tools out there that will allow you to reap the benefits of market and customer information. Well, you need to work on three specific business areas.

Big Data 140

Big Data Data-driven Business Objectives Marketing 140

CIO Business Intelligence

MAY 7, 2024

In many cases, CDOs focus on business objectives, but in other cases, they have equal business and technology remits, according to the authors. One possible definition of the CDO is the organization’s leader responsible for data governance and use, including data analysis , mining , and processing.

Data Strategy 131

Data Strategy Data-driven Data Quality Data Governance 131