Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Smart Data Collective

MARCH 28, 2022

How do you know if your company is fully tapping into potential markets? You will have an easier time developing an accurate customer profile with data analytics. billion on customer analytics, because it has been so effective. But how do you use data mining to better understand your customers?

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Cloudera

AUGUST 27, 2021

In 2020, the company served more than 158 million subscribers and was supporting ten billion customer activities each day. The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Darkhorse

APRIL 9, 2018

Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Can you envision more than three projects where analytics could help?

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Aryng

FEBRUARY 11, 2025

Its no wonder startup founders and executives lose sleep over these top 3 startup marketing challenges: High CAC: Why is our marketing spend so ridiculously high? Low […] The post How to Solve the 3 Biggest Startup Marketing Challenges Using Analytics appeared first on Aryng's Blog.

Marketing 52

Marketing Analytics IT Marketing Analytics 52