Srividya Sridharan

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Srividya Sridharan

SEPTEMBER 10, 2013

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.

Predictive Analytics 40

Predictive Analytics Analytics Analytics Technologies Marketing 40

Srividya Sridharan

OCTOBER 16, 2013

Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. But how do you decide which customer analysis methods […].

Data mining 40

Data mining Predictive Analytics Statistics Customer Analytics 40

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

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Data Strategy Strategy B2B Machine Learning 92

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Srividya Sridharan

FEBRUARY 7, 2019

Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […].

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Enterprise Data Analytics Analytics Predictive Analytics 88

AWS Big Data

MARCH 26, 2024

In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. As you mature in each of these pillars, you progress towards responding to real-time customer signals.

Data Strategy 78

Data Strategy Strategy Data Warehouse Prescriptive Analytics 78

Srividya Sridharan

MARCH 24, 2022

In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […]. As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices?

IT 72

IT Data Analytics Analytics Predictive Analytics 72

FineReport

MARCH 24, 2024

Rapid technological advancements and extensive networking have propelled the evolution of data analytics, fundamentally reshaping decision-making practices across various sectors. These professionals collaborate with IT teams, management, or data scientists to align analytical efforts with organizational objectives across various industries.

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Statistics Data mining Visualization Reporting 52

Srividya Sridharan

SEPTEMBER 5, 2019

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Data Strategy 81

Data Strategy Strategy Predictive Analytics Customer Analytics 81

Domino Data Lab

JULY 28, 2021

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. Within the field of data science, she is most passionate about predictive analytics, data visualization, big data and effective data science communication.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

Boris Evelson

NOVEMBER 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently.

Business Intelligence 60

Business Intelligence Software Enterprise Predictive Analytics 60

Boris Evelson

AUGUST 25, 2022

Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices.

Data-driven 10

Data-driven Strategy Predictive Analytics Customer Analytics 10

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

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Analytics Measurement Metrics Predictive Analytics 94

Jet Global

MAY 1, 2023

Introduction Why should I read the definitive guide to embedded analytics? But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

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Analytics Cost-Benefit Visualization Dashboards 52

Jet Global

FEBRUARY 21, 2024

Pressure for on-demand data insights is increasing as potential buyers look for intuitive, but deep analytics functionality to help navigate their business through these uncertain economic times. According to insightsoftware and Hanover Research’s 2024 Embedded Analytics Report , customizable dashboards are in demand.

Analytics 52

Analytics Dashboards Predictive Analytics Software 52

Jet Global

JANUARY 19, 2024

With this new unlocked potential, advanced analytics jumped back to the top of the capability wish list for many technology buyers. With customers now expecting more than ever from analytics, many development teams invested in embedded analytics solutions to reduce the workload and time to value for their applications.

Analytics 52

Analytics Dashboards Visualization Data-driven 52

Smarten

JANUARY 6, 2025

Be Sure You Choose the Right Low Code No Code BI and Analytics By some reports, the no-code and low-code development platform market is expected to grow from $10.3 No code predictive analytics , low code data analytics and no code business intelligence solutions provide numerous advantages and benefits to the enterprise and its users.

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