David Menninger's Analyst Perspectives

APRIL 1, 2021

The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. TCO/ROI and vendor validation. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ?

Analytics 241

Analytics ROI Business Intelligence Marketing 241

Smart Data Collective

JULY 16, 2023

In fact, big data keeps gaining momentum. We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. Countless industry have been shaped by big data. The market for financial analytics was worth $8.2 The market for financial analytics was worth $8.2

ROI 97

ROI Data Analytics Analytics Risk Management 97

Smart Data Collective

AUGUST 4, 2020

Fortunately, new data analytics advances can help. Data analytics technology is transforming the future of online education. Countless experts have discussed the relevance of big data for online universities. However, new analytics technology will be just as critical for online training of various careers.

Marketing 143

Marketing Data Analytics Analytics Big Data 143

Corinium

JUNE 6, 2019

Will you please describe your role at Fractal Analytics? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers?

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. Key Takeaways.

Marketing 144

Marketing Data Analytics Analytics Advertising 144

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. This data-driven approach will help you boost your conversions.

Data Analytics 139

Data Analytics Analytics Data-driven Marketing 139

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Indeed, there’s one.

Data Analytics 126

Data Analytics Analytics Data mining ROI 126

Smart Data Collective

MAY 4, 2021

However, these benefits can only be realized with data analytics tools. This is a lot easier if you know how to use data analytics effectively. How to integrate data analytics into your email marketing strategy. Big Data is the Lynchpin of Your Email Marketing Strategy.

Marketing 130

Marketing Strategy Optimization Data Analytics 130

datapine

APRIL 15, 2020

When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. In our opinion, both terms, agile BI and agile analytics, are interchangeable and mean the same. What Is Agile Analytics And BI? Agile Business Intelligence & Analytics Methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Smart Data Collective

AUGUST 21, 2023

Big data has led to some major changes in the fitness industry. The fitness tracker analytics market size was worth over $44 billion last year. However, there are other ways that data analytics is transforming the fitness industry. This is one of the biggest benefits of using big data in the fitness industry.

ROI 98

ROI Data Analytics Analytics Big Data 98

Smart Data Collective

JUNE 24, 2022

Data analytics has led to some major changes in the field of finance. Financial institutions invest heavily in big data technology in order to offer the highest ROI to their clients. However, individuals are also using big data to improve their own financial strategies. How can you use Fibonacci retracements?

Data Analytics 119

Data Analytics Analytics Big Data ROI 119

Smart Data Collective

OCTOBER 19, 2021

Data analytics has become a major gamechanger for the cryptocurrency industry. Traders and miners have discovered a number of advantages of using big data and AI tools to improve their profitability. One of the newest applications of data analytics in cryptocurrency mining is with yield farming.

Data Analytics 130

Data Analytics Analytics Big Data ROI 130

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 131

Data Analytics Analytics Big Data Machine Learning 131

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Global companies are projected to spend over $9.7

Marketing 124

Marketing Data Analytics Analytics IT 124

Smart Data Collective

MAY 18, 2022

Data analytics is an invaluable part of the modern product development process. Companies are using big data for a variety of purposes. Advances in data analytics have raised the bar with QA standards. Companies need to invest in higher quality data analytics solutions to make the most of their QA methodologies.

Testing 126

Testing Data Analytics Analytics Big Data 126

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. It’s fuel and blood for any business.

Data Analytics 120

Data Analytics Strategy Analytics Data-driven 120

Smart Data Collective

APRIL 4, 2025

Struggling to improve your ROI? Analytics is the driver of maximizing the success of SEO initiatives. We talked about this in our article on the benefits of data-driven SEO. Learn about the key metrics to consider when monitoring the progress of your SEO operations here. In a market that's projected to expand

Data Analytics 88

Data Analytics Analytics ROI Metrics 88

Smart Data Collective

SEPTEMBER 6, 2020

Data analytics is revolutionizing the future of ecommerce. A growing number of ecommerce platforms have expressed the benefits of data analytics technology and incorporated them into their solutions. How much of a role will big data play in ecommerce? billion on big data by 2025.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

Smart Data Collective

MAY 28, 2019

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Big data helps in multiple ways.

ROI 109

ROI Big Data Marketing Advertising 109

Smart Data Collective

MARCH 17, 2020

Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. New big data developments are making it easier for companies to get the highest ROI from their marketing budgets. Big Data is the Key to Successful Email Marketing Campaigns.

Metrics 109

Metrics Marketing Data Analytics Analytics 109

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 128

Marketing Analytics Data-driven ROI 128

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. however, data is available for months afterwards. Keep reading to learn more.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Smart Data Collective

MAY 28, 2019

Companies that rely heavily on telephone services should recognize this trend and use big data to get the most value from their services. One way that big data can be especially helpful is by monitoring the ROI of toll-free services. Using Real-time Analytics to Understand the Value of Toll-free Call Services.

ROI 86

ROI Analytics Big Data Predictive Analytics 86

CIO Business Intelligence

APRIL 18, 2022

He and his wife, Edwinna Dunn, own Dunnhumby, a global customer data science company that helped Tesco create its Clubcard, the world’s first supermarket loyalty card. Laney notes that a more recent Gartner study of chief data officer success found CDOs were 3.5 That doesn’t mean all data products need to be focused on selling data.

ROI 116

ROI IT Dashboards Sales 116

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 133

Analytics Marketing ROI Testing 133

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy.

Marketing 131

Marketing Strategy Optimization Analytics 131

Smart Data Collective

NOVEMBER 17, 2021

Data analytics has become a crucial element of the financial industry. Financial institutions such as mutual funds and insurance companies are using big data to improve their operations. The market for financial analytics services is expected to be worth $14 billion by 2026.

Analytics 131

Analytics Big Data Data-driven Marketing 131

Smart Data Collective

DECEMBER 15, 2020

You can significantly increase the profitability of your trades by investing in top-of-the-line analytics technology. How Can Data Analytics Assist with Stock Trading. It is going to be a lot easier to trade effectively with new data analytics tools. Do your research with analytics tools.

Data Analytics 84

Data Analytics Analytics Big Data Machine Learning 84

Smart Data Collective

AUGUST 10, 2021

The good news is that it’s never been easier to collect and organize data. In the early days of analytics, only the largest companies could afford to leverage big data. Here’s more on why data is so important for companies and the top 5 analytics tools they’re using this year to stay ahead of the curve and their competition.

Analytics 132

Analytics Data-driven Data Science Advertising 132

datapine

JANUARY 24, 2021

Based on your company’s strategy, goals, budget, and target customers you should prepare a set of questions that will smoothly walk you through the online data analysis and help you arrive at relevant insights. This genie (who we’ll call Data Dan) embodies the idea of a perfect data analytics platform through his magic powers.

IT 317

IT Statistics KPI Data-driven 317

DataKitchen

MARCH 8, 2023

Teams need to check more than just the raw data – they need to check the integrated data and the products of any tools using the data (e.g., Like in product manufacturing, finding and reducing errors are the keys to data and analytics manufacturing success. BI tools like Tableau, PowerBI, etc.).

Analytics 130

Analytics Manufacturing Data-driven Data Analytics 130