Remove Analytics Remove IoT Remove Marketing Analytics
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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. The introduction of the Cloudera data platform made advanced customer analytics possible. It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics.

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A CEO Question: Start With Culture OR Tech?

Mark Raskino

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT?