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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business.

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Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

Business Over Broadway

I conducted a customer experience best practices study and found that loyalty leading companies focus analytics efforts on customer understanding rather than internal metrics. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration. So, become data literate.