Analytics, Marketing Analytics and Scorecard

Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

Marketing Analytics

Marketing Analytics Dashboards Marketing Scorecard

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Strategic Marketing Analytics: CMO Dashboards That Rock!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Webinars

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