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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. These data analytics platforms make it easier to improve the ROI of your strategy.

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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Identify the Best Keywords.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Data Analytics is the Backbone of Instagram Marketing Instagram CEO Kevin Systrom has stated that Instagram is in the process of becoming a big data company.

Marketing 104
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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. Why is Data Analytics the Basis for a Solid Social Media Strategy?

Marketing 131
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Top 10 Analytics And Business Intelligence Buzzwords For 2020

datapine

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Mobile Analytics. Augmented Analytics.

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8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy.