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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO.

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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

Data mining technology is one of the most effective ways to do this. By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization.

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Deciphering The Seldom Discussed Differences Between Data Mining and Data Science

Smart Data Collective

You may not even know exactly which path you should pursue, since some seemingly similar fields in the data technology sector have surprising differences. We decided to cover some of the most important differences between Data Mining vs Data Science in order to finally understand which is which. What is Data Science?

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5 Data Mining Tips to Leverage the Benefits of Surveys

Smart Data Collective

In short, consumer data is the gold of surveys and all market research conducted. 5 data mining tips for leveraging your surveys. Since you are collecting large chunks of data , what better than to start knowing more about your customers? However, in this case, the data mining activities are pretty specialized. .

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Market Basket Analysis: A Tutorial

KDnuggets

This article is about Market Basket Analysis & the Apriori algorithm that works behind it.

Marketing 159
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. A team of Greek researchers led by Ioannis C.

Marketing 144
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The Growing Importance of Customer Data Mining for SMEs

Smart Data Collective

However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Wired author Mike Dickey has written a great article on 10 ways that big data can be used to get a more thorough understanding of your customers.