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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns.

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What To Know About The Importance Of Analytics In Content Marketing

Smart Data Collective

Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business. This article is a good read for anyone that is still skeptical of the benefits of analytics in digital marketing. Getting Started with Analytics in Digital Marketing.

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8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

The information in this article can help improve customer engagements to your ecommerce business or other ecommerce interests. Data analytics tools help you assess your ROI across all of these platforms. Use analytics to maximize social media ROI. If you don’t know how to do these, don’t despair!

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Instagram marketing is one of the areas that can be highly dependent on analytics technology. You need to know how to use analytics tools in every stage of the Instagram story funnel in order to get the best possible results. This article will delve into this in more detail. However, you can’t just wing it.

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