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Ahh, that’s the topic for another article. But it is not a failure — its actual success (and positive ROI) is discovered by the graph analytics algorithm through the transitive relationship between the marketing campaign and the final customer purchase, through an intermediary (entity-in-the-middle)! community detection ).
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And we’ve already seen a big ROI on this. Even if I greenlighted the project and asked for, say, capex dollars, it was hard for them to envision how we could capture the right level of ROI. With genAI, it’s a matter of identifying the proper use case that gives you the ROI.
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And they want to know exactly how much return on investment (ROI) can be expected when IT leaders make technology-related changes. CFOs have grown comfortable with the traditional project-based approach, through which they believe they get a better handle on spend certainty and a better sense of ROI.
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