Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. It is a social network (like Facebook). I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. YouTube has several ad options such as Standard Pre-Roll, TrueView, Search Display, etc.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). " Ok analytics tool: Sort descending!

Analytics 109

Analytics Metrics Reporting ROI 109

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. " at the screen. Lessons: 1.

Advertising 87

Advertising Metrics Measurement Marketing 87

Occam's Razor

JUNE 10, 2013

A small improvement, every single day, to move the ball a little more forward. It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. The Challenge with Compound Metrics: Social Media Edition.

Metrics 142

Metrics Analytics Key Performance Indicator Measurement 142

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154