Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. On page 392 of Web Analytics 2.0

Analytics 126

Analytics Consulting Statistics Marketing 126

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. that we are worth it!

Analytics 143

Analytics ROI Marketing Modeling 143

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one.

Analytics 124

Analytics Key Performance Indicator Metrics Measurement 124

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Let us not make them the center of our web analytics existence.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. While each tool is the same in our field, each tool is really different.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

OCTOBER 10, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in "social media tools" is profoundly sub optimal (I'm being polite). Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

SEPTEMBER 29, 2009

I love watching the IBM ads (with the Linux kid perhaps the best of the lot). The web rocks!]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). I love campaigns that Visa runs.

Measurement 130

Measurement Metrics Analytics Marketing 130

Occam's Razor

MAY 27, 2015

The web is dead. Mobile web is dead. You input your keywords, text ads, bids and other elements, and the platform intelligently assesses the best fit user intent and delivers your ad. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!).

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

NOVEMBER 1, 2006

Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted.

Testing 85

Testing Measurement Interactive Software 85

Occam's Razor

JULY 1, 2008

And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JULY 31, 2007

In a world that is as "action challenged" as our world of web analytics, we should welcome behavior targeting with open arms. Qualitative data [for more details read chapter three in the book ]. They all plot actively against our ability to take fast action. And thousands more are coming. Holy grail.

Testing 68

Testing Marketing Analytics Sales 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics.

Analytics 60

Analytics Metrics Marketing Dashboards 60