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Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!
Occam's Razor
MARCH 4, 2008
It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free! Have web analytics data? Want to light a rocket fuel powered ability to take analytics to the next level? But the web can help. And you can have it today!!
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Occam's Razor
JUNE 6, 2011
I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. On page 392 of Web Analytics 2.0
Occam's Razor
FEBRUARY 25, 2013
This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. that we are worth it!
Occam's Razor
JUNE 8, 2006
I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. While each tool is the same in our field, each tool is really different.
Occam's Razor
OCTOBER 10, 2011
The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in "social media tools" is profoundly sub optimal (I'm being polite). Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels?
Occam's Razor
SEPTEMBER 29, 2009
I love watching the IBM ads (with the Linux kid perhaps the best of the lot). The web rocks!]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). I love campaigns that Visa runs.
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