Occam's Razor

AUGUST 29, 2011

Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ). The course is a structured program that teaches the gamut of web analytics. Here's the rough path: Web Analytics 2.0 All the best!

Metrics 129

Metrics Analytics KPI Marketing 129

Occam's Razor

JULY 15, 2014

Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. digital performance. It also handy explanations of the metrics, with key context where necessary. It is a thing of beauty and a source of immense joy.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

JULY 18, 2011

The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every person in your company. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Ready for the best email marketing campaign metrics?

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

Occam's Razor

JUNE 25, 2012

Privacy is a very important issue when it comes to digital. Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools. Check what type of cookies your web analytics tool uses. Be careful! :)].

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. Before you log into Google Analytics it is really really helpful to get context about the company/client's business. This is insanely cool.]. Start with the pie.

Strategy 160

Strategy Analytics Reporting Metrics 160

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality.

Analytics 115

Analytics Metrics Measurement Reporting 115

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 10: The KPIs in your DMMM reflect your company size/evolutionary stage. #9: No company hires anyone called a Reporting Squirrel.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

FEBRUARY 3, 2014

Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Put the company name on the stadium?

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

JULY 23, 2012

What metrics should I use? What digital marketing works? Not the pat answers, but rather the way to figure out the best answers for themselves all by themselves. and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary.

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Companies small and big? Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. And yet our work results in very little impact on the business in terms of action taken by company leaders. No going to web analytics conferences. Unfortunately a very tiny fraction of companies, or Analysts, want to put in this lifesaving effort up front.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. In the best case scenario you have even optimized landing pages. Affiliates.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I named my dashboard: VP, Digital. I mean really use the tools.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

Occam's Razor

FEBRUARY 25, 2014

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. But trust me, it is better for your career (and, this is a lot less important, but much better for your company/audience :)) to get really, really good at data presentation.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 143

Analytics ROI Marketing Modeling 143

Occam's Razor

APRIL 5, 2010

A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. I reserve the best hugs, kisses, smiles, love, respect and my deepest admiration for Marketers and Analysts who use Lifetime Value computations! Did you acquire the best kind of customers?

Analytics 136

Analytics Marketing Measurement Metrics 136

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. For so many humans who engage with us digitally, we know so little. This hurts my feelings!

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

JANUARY 4, 2021

Like you, I consume a whole lot of reports every day – company data, public data. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Know the difference between Metrics & KPIs. A metric is a number. For a super-large company. People make so many obvious mistakes.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. So we use proxies, and we do the best we can.

Measurement 129

Measurement Analytics Advertising Marketing 129

Occam's Razor

AUGUST 12, 2013

The Best Next Steps/The First Best Steps. MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). Multi-channel attribution across digital channels. It is sweet.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

SEPTEMBER 4, 2012

Legions of companies (large and extra large) still don't fundamentally grok the sweet power that this platform brings with it. I'll share two examples of companies that are doing something non-normal when it comes to mobile marketing. But then ponder this: Is this the best we can do with mobile? Customer acquisition.

Marketing 146

Marketing Data mining Measurement Strategy 146

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? Why is this cool?

Analytics 97

Analytics Measurement Metrics KPI 97

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JULY 1, 2008

Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 7, 2019

Grab the revenue number for the company. Can you create premiumness for your brand using digital? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!). What intent is your current marketing content (tv, digital, ads, emails) targeting? Double that number this year.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

DECEMBER 12, 2011

In fact a data driven life is sexiest digital life you can imagine. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. to move all we do as a company to deliver higher profits.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " No digital. Business analysis.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement. Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

MAY 20, 2013

Digital is an obsession for almost everyone who reads this blog. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Not too shabby, right? Macro Business Context: The Big Deal.

Analytics 140

Analytics B2B Advertising Measurement 140

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you.

Metrics 143

Metrics Reporting Analytics Marketing 143