Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. That changed recently.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Let's do this!

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

JUNE 11, 2014

But when it comes to digital, it is only a bit more expensive to to punch significantly higher than your weight. Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit).

Marketing 151

Marketing Strategy Sales IT 151

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool.

Marketing 137

Marketing Statistics Strategy Consulting 137

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Should you own or rent? The logic we are taught from when we were babies is that it is better to own than rent. You rent audiences on TV, Magazines, Search, Display, etc.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88