Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business. Add value to the business.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. And I'm only talking about the small portion of your existence that is your marketing and analytics.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? The size of your business is irrelevant. It is not even an analytics tool.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. Five Reports and KPIs that deliver critical insights from ad blocking behavior.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" Your Web Metrics: Super Lame or Super Awesome?

Key Performance Indicator 124

Key Performance Indicator Metrics KPI Measurement 124

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The web is littered with examples of this awfulness.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Occam's Razor

MARCH 7, 2016

Some recent events made me wonder what the best strategy for a business is. The end result for a business is that you lose control, predictability, and, worst of all, the ability to form relationships with your audiences. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88