Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Unfortunately a very tiny fraction of companies, or Analysts, want to put in this lifesaving effort up front. We work very hard. We torture SiteCatalyst. We send out a lot of data. No questions.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

AUGUST 13, 2012

What can analysts do, if anything, to overcome the multi-device challenge. Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Strategy 160

Strategy Analytics Reporting Metrics 160

Occam's Razor

FEBRUARY 25, 2013

Analysts: Put up or shut up time! I felt compelled to write about this topic because I, too, am an analyst to the core. After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue.

Analytics 143

Analytics ROI Marketing Modeling 143

Occam's Razor

JANUARY 7, 2014

But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. Each sign is essentially an action you can take, expectation you can set up.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

MARCH 12, 2012

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128

Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? How do you think about making reconsiderations for a scenario like this?? The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. Glenn Walker.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132