Deliver Step Change Impact: Marketing & Analytics Obsessions
Occam's Razor
JANUARY 7, 2019
With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo. Most TV campaigns are sold and bought based on reach (GRPs FTW!). What meaningful content are you publishing, on and offline, to engage audiences before and after the BUY NOW (!) Super cool, super profitable.
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