Occam's Razor

AUGUST 29, 2011

and evolve to an Analysis Ninja-hood. immersion > Adv KPI analysis techniques > Segmentation (Oh I love this so) > Actionable reports > Surveys > Testing > Multi-Channel analytics > Competitive Intelligence > Dissertation > (If you pass the rigorous evaluation) > Certification.

Metrics 129

Metrics Analytics KPI Marketing 129

Occam's Razor

JANUARY 7, 2014

Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10:

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

DECEMBER 21, 2009

It does not matter which report you look at. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

JULY 12, 2010

At any given time I have six or seven interesting tools running on this website. I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! And that's on purpose.

Analytics 97

Analytics Measurement Metrics KPI 97

Occam's Razor

JULY 24, 2018

That’s because we have to talk about tools (so many!), work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Each cell contains a metric (online, offline, nonline ). The Implications of Complexity.

Analytics 95

Analytics Metrics Strategy Measurement 95

Occam's Razor

OCTOBER 31, 2011

Data analysis is not easy. But there is something fundamentally wrong about this analysis. It artificially inflates the importance of a change in the metric might not be all that important. And if you calibrate your segments optimally you can quickly start doing deep dive analysis looking for some answers.

Statistics 131

Statistics Testing Reporting Key Performance Indicator 131

Occam's Razor

NOVEMBER 13, 2009

It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. It will be hard for you to find a more compelling four step process to choose the right web analytics tool for your company.

Analytics 71

Analytics Metrics Measurement Testing 71