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Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. The process involved slowly laying out each piece of the puzzle and how it fit the piece next to it.
Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!
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Occam's Razor
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I named my dashboard: VP, Digital.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.
Occam's Razor
FEBRUARY 9, 2015
Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.
Occam's Razor
JULY 6, 2015
Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! But, let's start with the core intent of my post.
Occam's Razor
DECEMBER 12, 2011
In fact a data driven life is sexiest digital life you can imagine. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Small business websites are a very fragile ecosystem. Let's do this!
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