avinash create-analysis-ninjas-data-driven-cultures 
Occam's Razor
JANUARY 7, 2014
But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. 11: Close to zero aggregated analysis exists, everything's segmented. #10:
Occam's Razor
AUGUST 13, 2012
The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. EU Cookies!) Let's do this!
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Occam's Razor
JANUARY 6, 2010
We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck.
Occam's Razor
NOVEMBER 13, 2009
It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Oh, oh, oh qualitative analysis!!
Occam's Razor
SEPTEMBER 20, 2010
People driven by word of mouth. People driven by your offline campaigns. Segment them in your data, the delightful numbers you see in your KPI's will show you why. You goal is to get people to buy your Discover data warehouse product. People familiar with your brand. Uninvited, but we love them!
Occam's Razor
JULY 24, 2008
If you are an Analyst or a Marketer or a Website Owner or a Website User it is critical that you read this short blog post – your data will make so much more sense after are done. It is important to note that almost always persistent cookies don't contain any PII - Personally Identifiable Information - data.
Occam's Razor
APRIL 30, 2008
Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value. Not pretty. Why is this so?
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