Occam's Razor

JANUARY 2, 2013

The stories and examples will hopefully help you intelligently approach your own data in these reports and quickly find insights you can action / share with your management team. Identify ones with high bounce rates. What are the high micro conversions you need to start focusing on (G6, G7, G2, G1 above)? Visit them.

Strategy 160

Strategy Analytics Reporting Metrics 160

Occam's Razor

JANUARY 7, 2019

My recommendation is that you deeply reflect on the impact of the 10 x 2 obsessions in your unique circumstance, and then distill the ten you’ll focus on in the next twelve months. Take the newly-created white space to explain what to do based on performance of 60% of the numbers that remain. Take a class in data visualization.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

AWS Big Data

FEBRUARY 1, 2023

This data is used in procuring devices’ inventory to meet Amazon customers’ demands. With data volumes exhibiting a double-digit percentage growth rate year on year and the COVID pandemic disrupting global logistics in 2021, it became more critical to scale and generate near-real-time data.

Optimization 52

Optimization Forecasting Data Lake Metadata 52

Occam's Razor

SEPTEMBER 24, 2012

Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). From the data presented, there is no way to tell if the Facebook campaign worked or not. To rigorously prove value we could all work together to create purer controlled experiments. Let's go!

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

NOVEMBER 18, 2014

Like a vast majority on planet Earth, I love data visualizations. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Data visualized is data understood. Data visualized is data understood.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

JULY 22, 2013

I've been worrying about this quite a bit recently, and hence today's post comes from a deep desire to create a new, simpler lens through which we can look at all our activities (so hard!) And it would be a solution that would rock because you created it rather than some consultant/"guru." Don't jump.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

FEBRUARY 11, 2008

Interesting, fun, surprising, insightful, inspiring, impactful, and more such words. 4: The scale of your impact. # And it is not that hard to create a earthquake kit for yourself. They were earthquake kits that Google created for and gave all its employees (not contractors, legally that is not allowed). 1: The brand. +.

Consulting 140

Consulting Visualization Recreation/Entertainment IT 140

Occam's Razor

AUGUST 22, 2011

Be data driven?" Six Tips For Improving High Bounce / Low Conversion Web Pages. Redefining Innovation: Incremental, w/ Side Effects & Transformational. Six Rules For Creating A Data Driven Boss! Be data driven?" Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. In the quest for that last important bit, I am insanely obsessive about 1.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Social Strategy Effectiveness.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

FEBRUARY 7, 2011

If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. That takes a few days of pain. I think I did. :).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 7, 2016

You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. As I created unique content, from my unique vantage point, I would get huge engagement on G+ with a hundred comments, many more +1s etc. The impact? Should you ditch Facebook?

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

Occam's Razor

JULY 13, 2017

I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). I’ve curated sixteen extremely diverse visualization examples to do that. 6: Turbocharging Data Visuals with Storytelling.

Visualization 125

Visualization Strategy Interactive Statistics 125