Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Data presentation! You want to show them all data stuff and how much you worked and how cool your technique was. Bring insane focus, and simplify. #3.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Many custom reports are wrong because we mess up the fundamental data model in analytics. Key Metrics: Map Overlay Visualization. Your business is unique. Social Media Performance Analysis.

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

JULY 22, 2013

I love frameworks because they achieve the incredible in that they allow you to teach people how to think, rather than giving them a fish. " When I started to think about this latest framework, here's what I was trying to solve for: * We talk the customer centricity game, but we rarely walk it. Why build a framework?

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

JUNE 10, 2013

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. Rather it is about trying to step back and to think differently about a particular problem and, this is so scary, fighting to not simplify things to the point of uselessness.

Metrics 142

Metrics Analytics Key Performance Indicator Measurement 142

Occam's Razor

NOVEMBER 18, 2014

Like a vast majority on planet Earth, I love data visualizations. There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Data visualized is data understood.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. The end result in all these cases is that data efforts come to naught.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

JULY 13, 2017

I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that.

Visualization 125

Visualization Strategy Interactive Statistics 125