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Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0. Specifying the Web Analytics 2.0

Analytics 135
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The 10 / 90 Rule for Magnificent Web Analytics Success

Occam's Razor

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Most people complain that there are tera bytes of data and giga bytes of reports and mega bytes of Excel and PowerPoint files.

Analytics 134
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Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ). The course is a structured program that teaches the gamut of web analytics. and evolve to an Analysis Ninja-hood. Ding, ding, ding!

Metrics 129
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. with the reports and features you can already access. Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. I mean really use the tools.

Analytics 146
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: 9: Your qualitative analysis practice rocks like crazy! #8: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5:

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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. Let's do this! The really difficult questions.

Modeling 125
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. One way to do it is for me to just tell you what my top ten Google Analytics reports are that you could familiarize yourself with. Sources Overview report.

Strategy 160