Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. This post is organized into the following structure: Ladders of Awesomeness #wth. Digital Attribution's Ladder of Awesomeness. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. And, yes, some of it is.

Analytics 151

Analytics Slice and Dice KPI Metrics 151

Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Here are the levels of sophistication in the ladder of awesomeness that’ll form the foundation of the CMO’s big picture scorecard: Level No (Red): Most companies are here. Easy existence.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. That’s because we have to talk about tools (so many!),

Analytics 95

Analytics Metrics Strategy Measurement 95

Occam's Razor

JANUARY 7, 2019

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments – common around new years or new annual planning cycles – the difference between delivering an incremental change vs. a step change is the quality of ideas you are considering.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Amazing, right?

Metrics 143

Metrics Reporting Analytics Marketing 143