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This is where the power of business dashboards comes into play. Dashboards often are the best way to gain insight into an organization and its various departments, operations and performance. Well-built, focused dashboards easily serve up summaries and reports of the BI that’s most critical to the organization.
I'm excited about the power of a well created dashboard. Dashboards are every where, we will look at a lot of them in this post and they are all digital. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? digital performance.
There is unlimited amount of data thrown off our digital existences. (Or But as we strive to improve the many things that result in a massive digital success, we need to look at multiple facets of our existence and we need to look at a cluster of critical few metrics. Or to use sexy term du jour , we have big data!).
The world of digital analytics seems to be insanely complicated. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Core Elements.
So today a simple collection of tips that you can use to up-level your reports – to allow them to speak with a clear, and influential, voice. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Usually good for tactical and diagnostic purposes. Go Get Your Own. #2. Moves small things.
But, first… It is important to point out that some things are a bit hidden and not used as much, like the Real Time reports in Google Analytics but I'm not quite filled with grief about them… Even your best over-estimation of Google Analytics' scale will under-estimate it by 100x, minimum. I adore it. I love attribution!
Here’s a really simple example, easily accessible. For example, I want pictures of Sushi… I simply type in Sushi… Boom! AlphaGo not only had to compute all the possible positions to play, but to pick the best one it also had to have some kind of intuition and strategic thinking – a challenge beyond raw compute power.
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & TacticalDashboards: BestPractices, Examples. I'll share the outcome of that thinking in this post, but you also get a bonus.
The result will be data-influenced actions that result in a long-term strategic advantage. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. It all starts with sharp focus. Consider these three scenarios….
To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Digital Analytics: "Am I thinking right? " ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. 7 BestPractices.
I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. They are supremely tactical. Getting people to just show up to our digital existence or just sending them email is not the point of what we do. this is the best we can do for now, use it! That was success?
Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.
They are: the tactical "How do I?", ", the strategic "How can we?", Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? 7 BestPractices, Bonus Tips. Let's use this example. ", the abstract "How come it's not that way?"
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tacticaldashboards. Find the most critical experiences in your digital existence. Our Digital Experience Rocks! United Breaks Hearts.
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