Occam's Razor

JANUARY 4, 2022

It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

OCTOBER 12, 2017

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. It is now all on you.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. Even simple questions like “ How effective is our analytics strategy? That’s because we have to talk about tools (so many!),

Analytics 95

Analytics Metrics Strategy Measurement 95

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. I get "About 269,000,000 results (0.25 Then there is Agile for engineering. Three important problems.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? It is not even an analytics tool. Google Tag Manager.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. There are tech support FAQs.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. " They closed with the Facebook Insights tool (which is quite nice). Gets more Likes.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

DECEMBER 12, 2011

Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. In fact a data driven life is sexiest digital life you can imagine. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Life does not have to be that scary.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155