Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! One of the key things we are going to learn today is to align our metrics and dimensions optimally to ensure we report good, clean, sensible data.

Analytics 146

Analytics Metrics Marketing Reporting 146

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I named my dashboard: VP, Digital. " Boom!

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Yes, cost per click is metric. An important point first.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. That means: All of these metrics are off. Let's do this!

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post.

Analytics 115

Analytics Metrics Measurement Reporting 115

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) In Closing, Five Quick Tips/Reality Checks. Multi-channel attribution across digital channels. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. Time Decay Attribution Model.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics.

Analytics 143

Analytics ROI Marketing Modeling 143

Occam's Razor

JULY 23, 2012

What metrics should I use? What digital marketing works? The DMMM and CLoS are strategic frameworks (you should embrace them right away!) , and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. Use BR & CV.

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 110

Analytics Metrics Reporting Strategy 110

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. In each case you'll learn how to use each source, the pros and cons of each, and by the end of this post you'll never have an excuse not to have rock solid (or, ok, just a tiny bit squishy) targets for your company's digital performance.

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Visualization 125

Visualization Strategy Interactive Statistics 125