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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

Don't worry, this post will be waiting to further awesomize your life. Google Analytics: New Segmentation User Experience. This is how you would create that cohort in Google Analytics… Quick Tip: I love the Test button when I'm creating segments. We are going to continue our quest today. Read the above post.

Analytics 146
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

to be awesome you are likely to use one from each category. to drive a continual improvement of the online experience of your customers and prospects, 3. In my humble experience the above order works best for small, medium and large sized companies. Tools For Maximum Awesomeness! and embrace Multiplicity.

Analytics 136
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Knowledge

Occam's Razor

Blogging Experience Articles. + " Measuring Incrementality: Controlled Experiments to the Rescue! Multiplicity: Succeed Awesomely At Web Analytics 2.0! Video: Google Tech Talks: Avinash Kaushik. Web Analytics Segmentation: Do Or Die, There Is No Try! Analyze This: 5 Rules For Awesome Impromptu Web Analysis.

KPI 125
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10 Insights From 11 Months Of Working At Google

Occam's Razor

This post shares that experience. I went into Google with my own filters and expectations on what the experience would be like and what I would end up doing. Also my experience is positive, there is a small community that seeks sub optimal stuff about Google constantly. It was to die for. 4: The scale of your impact. #

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

To rigorously prove value we could all work together to create purer controlled experiments. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Another ad format you can use is the Promoted Posts format.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

We are surrounded by incredible digital experiences. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you.

Marketing 165
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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! ). Insights worth testing. You can test landing pages. And more.