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In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the bestmetrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey.
Facebook, at last count, has 1.5 Facebook allows you to stay close to people you choose to. But, what about businesses? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" Facebook for Businesses.
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing.
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Did you get customers with high lifetime value? Does Facebookadvertising really work better than TV?
Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client also runs Facebook Promoted Ads for that post.
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). Business results suffer. One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever).
To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.
about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Business/Strategy Challenges. Nothing changes for the business.
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!).
When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis.
[Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. They are on this list because IMHO they provide value and are better than their competition. The Best Web Analytics 2.0 Actually let me rephrase that.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.
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