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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey.

Metrics 157
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Facebook, at last count, has 1.5 Facebook allows you to stay close to people you choose to. But, what about businesses? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" Facebook for Businesses.

B2B 167
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing.

Modeling 125
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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Did you get customers with high lifetime value? Does Facebook advertising really work better than TV?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client also runs Facebook Promoted Ads for that post.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 143
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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 149