avinash i-wish-i-had-known-that-digital-web-analytics 
Occam's Razor
JANUARY 10, 2011
This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). Next time someone from Google Analytics or Omniture or WebTrends calls you promising to make you a data driven organization.
Occam's Razor
JANUARY 28, 2013
We are surrounded by incredible digital experiences. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. I really do. There are 7 in total.
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Occam's Razor
AUGUST 11, 2014
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. I'll share the outcome of that thinking in this post, but you also get a bonus.
Occam's Razor
SEPTEMBER 21, 2015
For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what. Even if you have really amazing why and so what , I've observed many Analysts die at the last mile: Presenting their whys and the so whats, in the form of stories.
Occam's Razor
FEBRUARY 7, 2011
Hence every once in a while I flip the tables and ask you for challenges you are facing. This past Monday I asked for your questions and you were kind enough to share some awesome questions. I'm going to try and answer all of them here. They are: the tactical "How do I?", I know you know that. :).
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