avinash market-motive-online-master-certification-web-analytics 
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Online it does not have to be that way. It is criminal not to measure your direct response campaigns online. The web rocks!]. " Admit it, you've heard it. asked you to.
Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) Neither of which has stopped Gurus and Masters and Agency High Priests from trumpeting here's the next thing directly from Lord Krishna that will solve all your problems. than multi-channel attribution modeling.
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Occam's Razor
MARCH 7, 2011
Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is to provide bleeding edge education via quarterly, what we call, Master Certification courses. You'll most definitely see my unique brand of web analytics woven through the manifesto.
Occam's Razor
FEBRUARY 25, 2014
A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. And if you are sitting in a Nth level tactical meeting, that is ok.
Occam's Razor
MAY 4, 2010
They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Seems straight forward right? Let's go.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Six years go by.
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply.
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