Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. The BFF fixes a gap in the incentive/org structure. From an incentive perspective, this is also pretty cool.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. If you can't incent people to log in, you are out of luck (except for MCA Across Digital Channels – for that see post above and also GA MCF).

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. This will allow our senior business leaders to see the complete picture, see more of cause and effect, and create incentives for the disparate teams to work together.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143