Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. But kill that thought for a moment and marvel at what it actually as and how good it is. Just imagine how useful it would be in a non-analytical environment like a museum. Yes, it does summarize data from many reports into one.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

NOVEMBER 2, 2015

I believe that we have never answered the first question. " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Humans, check.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. Our mobile websites. Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Let's do this!

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. Gets more Likes. It was huge. Facebook works.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

MARCH 18, 2013

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. It will be critical that you are familiar with what a metric is and what a dimension is.

Metrics 146

Metrics Analytics Measurement Reporting 146

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. You’ll be surprised how small that number is. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? They hurt ACT, and comp.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 143

Metrics Analytics Key Performance Indicator Predictive Modeling 143

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! How can you not love that? Web Analytics or WebTrends or. Let's go.

Analytics 119

Analytics Reporting Measurement Data-driven 119

Occam's Razor

JANUARY 8, 2018

Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I was already logged into the site and thus found this to be a bit of a nuisance. Media mix modeling.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) In a world when your work will never be done, how do you assess that the core things necessary are present? It is not even an analytics tool.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

MAY 27, 2015

Mobile web is dead. Apps are the past, present, future. You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story to the next which will help you see how each of the five is a part of a grand story.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

OCTOBER 14, 2014

In turn, that will help you figure out where and how much to dig to understand performance. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! So how can you use your own data? If you have set the targets for your KPIs up front (Unique Visitors for Sept.

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. Go for insights! The Problem. In time, I've come to hate the word insights.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). (Or die trying.) Ascend to corporate heaven. Don't believe me?

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154