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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I hope the metrics will be helpful, but more than that I hope that the thinking behind whittling down from the infinite to the finite will be of value. Focus on all three with everything you do with digital analytics.

Metrics 157
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Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

As I've gotten older I've come to appreciate the value of frameworks a lot more. This is the main reason I love frameworks. They don't contain answers; rather, they help place a situation or a process or steps and encourage you to think a certain way. They force you to step back and think. Use BR & CV.

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This I Believe: A Manifesto for a Magnificent Career

Occam's Razor

" In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. With the web, there are so many avenues to express your passion. Find an outlet to build your own passion platform.

Finance 167
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

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Who Owns Web Analytics? A Framework For Critical Thinking.

Occam's Razor

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. This is a topic I cover in my new book, Web Analytics 2.0. This is a topic I cover in my new book, Web Analytics 2.0.

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Hence, it is dangerous to overlook the super critical importance of P+P+S. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Here's the simplest way to think about it. You would think if you throw in Conversion Rate in there and you are ready.

Metrics 147
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Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Occam's Razor

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Let's go.

Testing 112