avinash silly-marketing-data-strategy-metrics-mistakes 
Occam's Razor
OCTOBER 24, 2016
Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. The mistake is yours. Step 1: Optimal Metrics.
Occam's Razor
JANUARY 12, 2015
At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. All data in aggregate is crap.
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Occam's Razor
JANUARY 4, 2021
Like you, I consume a whole lot of reports every day – company data, public data. People make so many obvious mistakes. Rookie mistake. One of the biggest reporting mistake is not making clear if the performance is good, bad, or otherwise. Your challenge is that senior leaders will always only ask for data.
Occam's Razor
FEBRUARY 25, 2014
There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Data presentation! The thing that is the difference between an organization that data pukes and the one that influences actions based on understandable insights.
Occam's Razor
AUGUST 11, 2015
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Many custom reports are wrong because we mess up the fundamental data model in analytics. We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis.
Occam's Razor
MAY 2, 2017
The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I usually ask them back: What are you trying to get done with your digital strategies ? But, what if we did not have that opportunity?
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Don't make that silly mistake.
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