Occam's Razor

NOVEMBER 13, 2009

And there's absolutely nothing quite like hearing your five year old yell in a busy Borders bookstore: "I FOUND DADDY'S BOOK!" It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 5 The Key to Glory: Measuring Success.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. Spend time understanding the keyword market and consumer interest for the business you are analyzing. Affluent 100k+?

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

JUNE 6, 2007

Competitive Intelligence (learn from your competitor's success) and Web 2.0. topic has a Why, What, How section to fuel your success. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Each of this Web Analytics 2.0 Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. The Client could still do massive media buys (TV! A push on Facebook was a part of that effort.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

SEPTEMBER 15, 2011

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit. Thing One.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. Still, let me try to surprise you. Surely you are not surprised that digital finally beats TV.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. Can I add any business value? Starting points for gaps in your online marketing efforts. The goal of my recent post on the Yahoo! Starting Right! Let's go!

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. To be an Analysis Ninja, and part of a successful web business, embrace Web Analytics 2.0 it is good to know what is out there and 2. The 10/90 Rule!

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

DECEMBER 6, 2010

You can use them as is, or, better still, you can download and adapt them to your unique business needs. ": What value was created by the content for our business? And by business I also mean non-profit, university, newspaper, government websites and chicken farmers! Super awesome right? worth of value. See what I mean?

Reporting 126

Reporting Analytics Metrics Cost-Benefit 126

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Here's a rough guide from my experience (as you do this more, you'll form your own filters). How is competitive intelligence data collected?

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

JANUARY 8, 2018

Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Condé Nast is in a world of hurt, along with everyone else in the print business. I was busy, and ultimately, I gave up.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

FEBRUARY 7, 2011

The challenge is that you should have done enough work upfront to know what's important to the business, got a rough sense for things you can fix right away and their value, and then done some back of the napkin calculations about the Economic Value your fixes will add. That takes a few days of pain. I know you know that. :).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 4, 2016

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). The GA team has a wonderful Calculated Metrics User Guide you can read.

Metrics 89

Metrics Analytics Cost-Benefit Key Performance Indicator 89

Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Everything came to a screeching halt.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. In my case I'm looking at Social Media (boss LOVES social!),

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Some recent events made me wonder what the best strategy for a business is. My newsletter is called The Marketing < > Analytics Intersect. Please do sign up. Just Facebook has 1.2

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88