Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. Daily, Weekly, Monthly Unique Visitors. What's a Unique Visitor? Guess what?

Metrics 107

Metrics Key Performance Indicator Reporting Measurement 107

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Web Data Quality: A 6 Step Process To Evolve Your Mental Model. A Primer On Web Analytics Visitor Tracking Cookies. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well? How to focus?"

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

MARCH 23, 2010

They generally feel it is beneath them to use a standard tool, they push a utopian world that is hard for anyone to accomplish, including themselves, even after spending a minor fortune. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. This is sad.

Analytics 119

Analytics Consulting Metrics Experimentation 119