datapine

SEPTEMBER 4, 2019

This is where the power of business dashboards comes into play. Dashboards often are the best way to gain insight into an organization and its various departments, operations and performance. Well-built, focused dashboards easily serve up summaries and reports of the BI that’s most critical to the organization.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. CMO dashboards end up being useless when capabilities exceed needs. Personal Bias: I prefer the word Scorecard over Dashboard. Brand-leading 2.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. By the end of the exercise there was a lovingly simple picture, and a path to glory. Let's go!

Analytics 151

Analytics Slice and Dice KPI Metrics 151

Occam's Razor

JANUARY 4, 2021

So today a simple collection of tips that you can use to up-level your reports – to allow them to speak with a clear, and influential, voice. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Our CMO Dashboard is one table with six KPIs. Go Get Your Own. #2. Include them.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? elicit a complicated set of answers, instead of a simple picture the CxO can internalize. I have experienced these challenges on numerous occasions myself.

Analytics 95

Analytics Metrics Strategy Measurement 95

Occam's Razor

AUGUST 22, 2022

Every so often, the story is just as simple as that. You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), And, it is the analytics person/team/agency's mistake.

KPI 107

KPI Metrics Measurement Marketing 107