Occam's Razor

JANUARY 4, 2021

The heartbreaking part is that most executives will take a look, realize the difficulty in interpretation in 15 – 20 seconds, and go back to shooting from the gut. They are roughly in priority order, from the most valuable (hardest to do) to the little less valuable (easiest to do). People make so many obvious mistakes.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

OCTOBER 24, 2016

The second part of the equation most frequently improves in a revolutionary manner. Hence, it is dangerous to overlook the super critical importance of P+P+S. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? Maybe this metaphor will help make this real. Closing Thoughts.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

JULY 23, 2012

How can I improve my business? Even the most mundane and obvious situations are incredibly complex and unique. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use?

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. No tie to what's important. What dimensions, if analyzed, will deliver juicy business insights? You are going to have to throw away the shackles, and think like a business owner. We work very hard.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

MAY 19, 2014

For each metric deemed to be critically important, identify an immediately adjacent contextual / OMG we are on the right track metric that will give more context while incentivizing the right behavior. Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

NOVEMBER 2, 2015

But, what about businesses? It comes down to two important questions: 1. Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" if your business should be on that network and 2. Facebook for Businesses. Big mistake.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

OCTOBER 17, 2023

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you (Analyst/Data). It means your analysis has identified insights that are big enough, important enough, that the recipients get instantly worried. Wear it as a badge of honor!

KPI 60

KPI Metrics Finance Key Performance Indicator 60

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Most likely in Excel.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

FEBRUARY 6, 2018

It’s not being selected strategically for the most meaningful and actionable insights. Focus only on KPIs, eliminate metrics. KPI : A key performance indicator (KPI) is a metric most closely tied to overall business success. None, passes the simple closely tied to overall business success standard.

Strategy 266

Strategy Metrics KPI Dashboards 266

Occam's Razor

AUGUST 11, 2015

Your business is unique. Just go to the GA Solutions Gallery and click Import: Occam's Razor Awesomeness. The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. But, before we go there I want to share an important concept. Seven more!

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

SEPTEMBER 15, 2011

Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Step two is to identify crisp goals for each business objective. Step four is to set the parameters for success upfront by identifying targets for each KPI.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business. Add value to the business.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 2, 2017

The very best analysts focus, when most will tend to gather. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I am going to pick a whole bunch of different businesses (15 in all!),

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. " And many more.

Metrics 140

Metrics Key Performance Indicator KPI Analytics 140

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. Can I add any business value? Reports to look at, KPIs to evaluate, inferences to make. The goal of my recent post on the Yahoo! Starting Right!

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? Not as important as you might think. Here's a little back story.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. First, plant me firmly in the column of people who believe that using an ad blocker is a personal choice, each person makes the moral decision they are most comfortable with. You don't use an ad blocker, right? Of course not! Honestly, it is that easy.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

FEBRUARY 7, 2011

It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I'm going to try and answer all of them here.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. That’s simply because silos don’t promote consideration of all the variables at play for the business.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" Key Performance Indicators! " and. well you've been there.

Key Performance Indicator 124

Key Performance Indicator Metrics KPI Measurement 124

Occam's Razor

OCTOBER 14, 2014

If you have set the targets for your KPIs up front (Unique Visitors for Sept. If you have set the targets for your KPIs up front (Unique Visitors for Sept. This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others).

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135

Occam's Razor

APRIL 23, 2012

Yes, data is important. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Blah, blah, blah.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Occam's Razor

MARCH 7, 2016

And, here's the most amazing thing, if you only do it for flowers it won't work out as well as you want it to. Some recent events made me wonder what the best strategy for a business is. Some recent events made me wonder what the best strategy for a business is. My goal is to get you promoted, you are going to love it.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88