Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. and sometimes the dice does not roll your way when you measure impact. AKA: You picked the wrong KPI for the campaign. It could not be clearer.

KPI 107

KPI Metrics Measurement Marketing 107

Occam's Razor

JANUARY 4, 2022

I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

JANUARY 7, 2014

But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. It is specific, it is, this will not surprise you, impactful. #12:

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. We look at the top ten rows of data because: 1. Too much data from our web analytics tools. Affiliates.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

AUGUST 22, 2011

" ~ Digital Analytics: "Am I thinking right? Be data driven?" " ~ Web Metrics: "What is a KPI? Tools, Tools, Tools!: "How to pick? Key To Your Digital Success: Web Analytics Measurement Model. Redefining Innovation: Incremental, w/ Side Effects & Transformational.

KPI 125

KPI Metrics Measurement ROI 125