avinash universal-analytics-implementation-tips-strategy-tactics 
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!
Occam's Razor
MAY 19, 2014
Let's look through ten specific strategic and tactical examples that will help internalize the value of the approach I'm recommending. I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Click-through Rate <-> Bounce Rate.
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Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. The potential legal board positions in Go are greater than the number of atoms in the universe. My personal strategy: Understand reality. AI | Now | Global Maxima. Rinse and repeat.
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Let's do this!
Occam's Razor
DECEMBER 12, 2016
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? It is not even an analytics tool. It is not even an analytics tool.
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