Occam's Razor

JANUARY 8, 2008

That's regardless of source: weather they use the religious truth from a Competitive intelligence tool or from their website web analytics solution. So far all your analytics program knows is when a page was requested, hence: Tp = N/A [Not Available]. It was a real Doh (!) What a disappointment! en-US; rv:1.8.1.7)

Metrics 122

Metrics Measurement Analytics Reporting 122

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics 121

Metrics Measurement Marketing ROI 121

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. and a mathematical formula (oh, my!),

Analytics 143

Analytics ROI Marketing Modeling 143

Occam's Razor

MARCH 4, 2008

It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free! Have web analytics data? Want to light a rocket fuel powered ability to take analytics to the next level? But the web can help. And you can have it today!!

Measurement 104

Measurement Metrics Consulting Analytics 104

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

NOVEMBER 5, 2007

You are not going to solve my problem of getting a single source of truth for all my web data?" Not " singlecity ", not on the web, not in Web Analytics 2.0." But there were two concepts, one big and one small, that were key in developing my own thinking about web analytics.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Web Analytics and Google Analytics can create a view of data that will help you find faster insights.

Reporting 98

Reporting Metrics Measurement Analytics 98

Occam's Razor

SEPTEMBER 4, 2012

Not just the hyper-fast access information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient. Here's a representative example.

Marketing 146

Marketing Data mining Measurement Strategy 146

Occam's Razor

DECEMBER 22, 2008

One of these day everyone will get that. Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline.

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

JUNE 15, 2010

" I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. . " Hello Insights! ].

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate? In May 2010 (!).

Metrics 124

Metrics Advertising Reporting Data Collection 124

Occam's Razor

SEPTEMBER 30, 2008

I get a lot of emails with questions, atleast 10 to 15 each day. "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. Or you just hired me to do consulting for you this year at $10 per hour? Let's go. the question first.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. Web Analytics group but 20 mins of each day is spent reading all the posts.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. hours of YouTube every month. hours of YouTube every month. One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. And rather than just being content you watch, it is content you watch, share and shape.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. Let's do this.

Statistics 131

Statistics Testing Reporting Key Performance Indicator 131

Occam's Razor

JANUARY 21, 2009

Why not the Visitor behavior in the 30 days after sign up? How about this… Rather than measuring membership sign ups why not wait 30 days and look at the Recency report for Visitors that came to the site as a result of that campaign? And this is key… 2) They visit every day, or every other day, or every few days.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. That is why I love asking open ended questions!

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). I believe that every human with time to spare, and a connection to the web, should be on social media. Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 Instagram has an estimated 400 million users. Those are some big gigantic numbers! Humans, check.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Two words: Primary Key.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JULY 31, 2007

In a world that is as "action challenged" as our world of web analytics, we should welcome behavior targeting with open arms. Or even take action every few days. I am a NPR junkie (and support my local station KALW ). Now that NPR has covered this I feel I am late to the party!! And thousands more are coming.

Testing 68

Testing Marketing Analytics Sales 68

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 95

Analytics Metrics Strategy Measurement 95

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. ." " Or " We have been banging out heads on this one for six years."

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? Hour-by-hour report please. :)? , Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics.

Analytics 121

Analytics Measurement Data-driven Optimization 121

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! " I don't think so. So what is big data really? No one quite knows.

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Business results suffer. Still, reality is reality.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MAY 2, 2017

The very best analysts practice the above principles every day in every dimension of their jobs. They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! It is that practice that I try to discern when I do job interviews. But, what if we did not have that opportunity? We have to really get good at this.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

FEBRUARY 11, 2008

Before I get any further I wanted to mention that I am the Analytics Evangelist for Google. I still can't get used to the fact that every day when I walk into a cafe the food is different and delicious and healthy and mostly organic. Interesting, fun, surprising, insightful, inspiring, impactful, and more such words.

Consulting 140

Consulting Visualization Recreation/Entertainment IT 140