Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Let me share my prescription for avoiding irrelevancy: Try new things. Simple right? And that's on purpose.

Analytics 97

Analytics Measurement Metrics KPI 97

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! " I don't think so. So what is big data really? No one quite knows.

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. See, why it freaked me out that I might not have a career? Perhaps you now see why I’ve pivoted my career to Storytelling with data over the last couple of years. :).

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

SEPTEMBER 30, 2008

"Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. Five Rules for High Impact Web Analytics Dashboards. Here is an example.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. And here it is… the manifesto… good luck… -Avinash.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

APRIL 4, 2016

Followed, by advice on getting to a decision rather than what happens to poor analysts: paralysis. It does not matter how big NADA is and how many analysts they have – because accepting imprecise information will cause you to make career-limiting recommendations. Oh, and offline analytics? A million times worse.

Marketing 95

Marketing Strategy Analytics Reporting 95

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. ." Yes that does sound like career suicide. " Or one of many such variations.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

SEPTEMBER 21, 2015

Reflect on the implication of that why and so what on your current skills/career. of all Analyst careers fail due to a lack of this critical last mile skill! We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 110

Analytics Metrics Reporting Strategy 110

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Six years go by.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. But when you search for "avinash" your first search result might be a unicorn. Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. [Do

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Yet, no one bothered to try the web experience to check how much it sucked. And, your career will really, really take off.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. My hope is to have a material impact on our career by exposing ideas you might otherwise not have bumped into as easily.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88